Pitching to the Wrong Audience
I know Barack wants me to be doing my part to support healthcare reform, and to donate my money to Organizing for America, and explain his proposal to my friends who aren’t yet on board. And I know I haven’t been paying much attention, what with trying to make a living after becoming un- and then self-employed, and all the other things I’ve been up to – really since the election.
But right now there’s something I want Barack to do. Mr. President humbly insists that he can’t do this without me, and that I have to be like an activist and start a movement to get it done – but I personally feel pretty useless right now. Right now one thing has to be done for any healthcare reform to happen and only Barack Obama can do it.
Stop trying to convince the Republicans. Start trying to convince the 52% of Americans that oppose this bill. If they like it, Republicans are irrelevant. That’s what I want Barack Obama to do.
Maybe that’s impossible. Why do 52% (or more depending on the pollster) oppose this bill? Maybe it’s just bad. Maybe the Republicans do have the pulse of America, and the Democrats are out of touch.
Right. Perhaps 52% of Americans believe, like Senator John Barasso of Wyoming, that they all should have “catastrophic insurance coverage that required them to pay for most services out of pocket,” because “Americans would make better, less costly health care choices” then. Or, perhaps 52% of Americans believe we simply cannot afford to cover the uninsured, the “more than 30 million people over 10 years” Obama would cover, because we can’t afford the programs we already have, like Medicare. I’m sure they’re leary, but do they really believe the nation that could afford to attack Iraq does not, when it comes down to it, have it in its capacity to find a way?
Republican politicians are ideologically rabid about these issues. They disagree philosophically. Americans in general do not.
For example, consider the December CNN poll that had 61% of Americans opposing the health care reform bill in its form at the time, which included a “public option.” The same poll showed 53% FAVORING a public option, as a general idea.
Maybe they’re against the current bill because it’s not liberal enough! as the Huffington Post would have you believe. But that’s just as gross and self-serving an assertion as the Tea Partiers claiming they represent America.
52% of Americans quite simply don’t like the bill because they believe, while it might help some people, it’s not going to help them personally. Most Americans get good health insurance through their employers right now, and while they may be paying somewhat more, it’s a pretty good situation. In this recent ABC poll, 53% of Americans believe if the bill becomes law their premiums would go up, and 50% that the quality of their care would be better if no change was made. They are unsure, and so do not want to take the chance of ruining something that’s working for them.
Obama claims this won’t happen, or at least that if there is a price increase it’s because benefits have also increased. I don’t know if Barack is right or not, but why do people in general believe he’s wrong? Because they’ve dissected the bill and found evidence to the contrary? Because they have been won over by a well-formed and cogent Republican argument? No, because the extraordinary ruckus made by the massively powerful, corporately-funded conservative PR machine has succeeded at its singular mission. To raise enough doubt in normal people’s minds to make them balk. That’s all. No one’s convinced anyone.
It’s Obama’s job to convince them. Not mine. Only Obama can do it.
Oh, God. The One. She’s one of those.
Well, let me just explain why. First of all, even though it may seem like it’s existed forever, this power of the conservative media, which can really claim only a 25% minority of true believers, to incessantly influence public opinion, is an extraordinary force. Never before the past decade has so much money been riding on, and bankrolling, the defeat of public policy that displeases big business. Never before has technology made the dissemination of falsely or suspiciously-based doubt so immediate and so cheap. Never before has corporate America been so motivated and so well-poised to literally warp the debate with views that hardly anyone shares. This is an extraordinary situation in which to promote a bill whose goal is to help people, perhaps, but at bottom is not in line with the interests of corporate America.
On top of all that money, the goal of raising doubts is pathetically easy to accomplish. Distractions, fear, oversimplification and blatant lies are all fine tools any buffoon can master. FactCheck.org might call them out again and again, but the goal has already been accomplished. Communicating an idea is hard; derailing communication takes no hard work, intelligence or talent at all.
I do not believe that Obama has magical powers or is Jesus with a tan. I do believe he is an extraordinarily talented communicator, with a deep and broad knowledge of the issues, and the indispensable ability to educate. I also think – oh, I guess I know this – that he is in an extraordinary position to unleash these abilities on the public, as he is the president. He is the One! – but only because we need someone extraordinary, in an extraordinary position, to counteract this extraordinary situation.
(This happened repeatedly in the campaign, by the way. People were unconvinced, Obama was so young, the media was saying such outlandish things. Then Obama would make a concerted effort to aim his extraordinary powers of communication and explanation in opposition to the misinformation, and people would come around. This is called, being a leader.)
If he would only stop being accommodating and do it now.
Stop trying to convince the Republicans. Start trying to convince the 52% of Americans that oppose this bill. My ordinary fellow supporters and I will pitch in by explaining the reform to people we know, perhaps. Then, use reconciliation to pass it. If the majority of Americans are on board, Republicans are irrelevant.